What Is a Roundup Post? (Why & How to Write One)

Roundup Post: Definition

A product roundup post is a list of top products in a specific category, that are reviewed or discussed.

These posts guide consumers in their buying decisions, offering comprehensive insights about each featured product.

Roundups often include affiliate links. This allows the author to earn a commission from any sales generated through their recommendations.

Roundup Posts List Products

Roundup blog post topics

When you dive into the world of affiliate marketing, one term you’ll frequently come across is a “product roundup post” or just a “roundup post”. 

But what exactly is it?

A roundup is a post where the blogger:

  1. Curates a list of top or related products within a specific category.
  2. Reviews each product carefully.
  3. Shares their insights with the audience.

They’re like a one-stop shop for consumers on the hunt for the best products to suit their needs.

How affiliate marketing works in a nutshell

For example, if you’re an affiliate marketer focusing on sports gear, you might write a post titled “Best Shoes for Tennis.” 

In this post, you’d review a selection of tennis shoes, discussing their features, pros, cons, and why you recommend them. It’s like a blog post that has multiple product reviews in one go.

Product roundup posts not only guide readers in their purchasing decisions but also serve as a vehicle for affiliate marketing.

It’s common to include affiliate links to each product in the roundup.

This enables earning a commission for any sales generated through your post.

It’s a win-win – you offer valuable information to your readers, and in return, you can earn revenue from your recommendations.

Roundups Earn Most

Let’s get straight to the point: product roundup posts are the MVPs of the affiliate marketing world

From my personal experience, the majority of my affiliate income has been a direct result of these types of posts. 

But why are they so effective?

Firstly, these posts cater directly to consumers who are ready to buy. 

Affiliate marketing means being in the middleman between company and customers

In a sense, a product roundup is like a middleman between the customer and the seller.

The customers have already done their research, they’re aware of their needs, and now they’re looking for the best options. 

This is where your roundup post comes in, offering them a neatly packaged list of the top choices.

Secondly, these posts are comprehensive (if you write them carefully, of course).

Each product review offers key insights and unique perspectives, giving potential buyers the details they need to make informed decisions.

This is why roundups are such a great content strategy for affiliate websites.

How to Write a Roundup Post

So how do you go about creating one of these profitable roundup posts then?

Here’s a simple, step-by-step breakdown:

1. Find the Topic

Choose a topic that’s relevant and directly related to your niche.

For example, if you have a tennis site, the roundup post topics could be something like:

  • Best Tennis Shoes
  • Best Tennis Shirts
  • Best Tennis Rackets

And so on.

To get more ideas for roundups, use Google suggestions. Those are great blog post topic candidates that people actually search for.

Google Suggestions are good blog post topics

2. Craft an Engaging Introduction

Explain why you’ve chosen these products and what your readers will gain from the post.

It’s your opportunity to grab their attention and get them interested in what you have to say.

Also, add a short “top picks” table or section to the intro for busy readers.

Here’s a simple example from one of my roundup posts:

3. Write Detailed Product Reviews

Each product in your roundup deserves its own spotlight (subheading).

Dive into its features, list its pros and cons, and share your own experiences (if you can).

Sharing experiences in roundup posts

If you just research your products but haven’t really used them, it can dilute the impact of the post and reduce your chances of ranking high on search results.

Remember, your readers will appreciate honest, unbiased, and unique reviews.

4. Compare the Products (Optional)

If it suits your topic, consider adding a comparison section to the roundup.

Compare the products based on their features or specific criteria, giving readers a quick understanding of how they stack against each other.

Your experiences are key here!

5. Summarize with a Bottom Line

Conclude by sharing your top picks and explaining why they stand out.

Remember, your readers are looking for guidance – your recommendations can help them make their decisions.

Also, busy readers might just skim through all the way to the bottom of the page to see the key takeaways!

6. Include Affiliate Links

Lastly, remember to add your affiliate links for each product.

This is the money-maker – any sales generated through these links will earn you a commission.

Add a link to each product heading. Then also add a link as a button after the review of each tool.

Also, if you have any special offers, like 20% off, remember to mention that close to the links!

Major Issue with Roundup Posts

Roundups are a fantastic tool for driving conversions and earning affiliate income. But they can’t stand alone in your content strategy. 

Why? Because you need to get traffic to those posts too

The only way to get quality traffic is by ranking high on Google. And to rank high on Google, you need to build trust in your site (besides writing super high quality blog posts.)

So, how do you build trust in Google’s eyes? 

The answer lies in comprehensive, niche-specific informational content

Cover your niche from A to Z with informative articles that offer value to your audience.


Let’s say you run a blog about Tennis and your goal is to make income from tennis-related affiliate programs.

Here’s where it gets interesting. You should actually forget about affiliate commissions and money altogether.

Instead, you should write a ton of informational, non-commercial tennis-related blog posts

Topics could range from “How to Hit a Tennis Ball Harder” to “How to Measure Racket String Tension.”

Once you’ve written hundreds of helpful blog posts for your site, Google begins to recognize you as a trusted authority in your niche. 

This trust positively impacts your ranking, making it more likely for your roundup posts to appear near the top of search results.

So, while it might seem counterintuitive, most of your content will be non-monetized. 

It’s all about building trust and audience first. Only then can you drive conversions through high-ranking product roundup posts.

Read also: How to Start an Affiliate Site

Wrapping Up 🎁

Product roundup posts are your 🎯 in affiliate marketing.

But to hit that bullseye, you’ll need plenty of niche-specific content.

Building trust is key – with your audience and Google. Only then can you make your roundup posts shine and rake in those affiliate earnings 💰.

Remember, balance is the secret sauce 🥣 – informative content to build trust, roundup posts to convert.

Happy blogging! 🚀