Blog Ads Demand Ramp-Up Period: How Long Does It Take?

Have you just integrated your website with an ad network like Ezoic or Google AdSense? Are the ads not performing well during the first couple of days?

Ad networks regularly tell that it takes a few weeks, sometimes even a couple of months, for the ad demand to fully ramp up.

But you might be surprised to learn that the reality is somewhat different. β°πŸ”

How Long Does Ad Ramp-Up Period Last?

The ad demand ramp-up period is considerably shorter than what ad account managers tell.

You don’t need to wait weeks to have a clear picture of how your ads will perform.

Instead, a mere 3-4 days are usually enough to give you a good idea of your ad revenue potential.

I can vouch for this through my personal experience.

Having used ad networks on four separate occasions, it took about four days each time to reach my “final” ad revenue levels.

Yet, every time, my account managers assured me that it would take weeks or even months before I’d see the demand ramp up. πŸ—“οΈπŸ“ˆ


For example, take a look at this chart. It’s a bit messy because the ad network doesn’t allow filtering ad revenue only.

Ad performance

Anyways, the dark green chart is the ad revenue of my site.

As you can see, on day 4 since I joined, the ad revenue is already at the level where it’s going to stay.

Demonstrating the realistic ramp up period

Suppose you’ve just joined a network and on day #4 you make $50.00 from ads. In a couple of weeks, on the best days, you will probably make around $55-$60. πŸŽ―πŸ’΅

So there are no big improvements after the first couple of days.

But This Is What They’ll Always Tell You…

3 weeks after I integrated my site with an ad network, I asked about the revenue as I wasn’t happy about it.

The account manager just told me to wait until the ad demand has ramped up. Even though it’s clear to see from the revenue charts that there are not going to be any improvements.

This has happened to me at least 4 times now.

I’m just sharing this because I don’t want my fellow bloggers to wait for weeks in hopes to see significant ad revenue improvements just to find out nothing will change.

Don’t Draw Conclusions on the 1st Day

If your ads are performing badly during the 1st-3rd days since going live, don’t get frustrated. You will probably see a big spike in the next 24-72 hours.

This is the time when most of the “ramping up” will happen and you might easily earn 10 times less than on the next day or the day after.

After a couple of days, you will have a good idea of how the ads perform.

Make sure to read: Reasons You Should Not Place Ads on Your Blog

Thanks for reading. Happy writing!