What’s Your Blog Worth? (+ How to Increase It)

Photo by Markus Winkler on Unsplash

So, you’ve got this shiny blog of yours and you’re thinking, “How much is this thing really worth?”

You see, in this wild world of the internet, the price tag on a blog isn’t all about good looks or piles of content.

It’s more about what your blog’s bringing to the bank.

Think about it: would you buy a blog that’s got an epic design and tons of cool posts but isn’t making a dime?

Nah, I didn’t think so.

Because, let’s face it, buying a blog is a business move. You want to know that you’re going to make more than what you’re paying for it.

For your blog to have a real price tag, it’s got to make money consistently over a period of months.

When that happens, your blog isn’t just a collection of posts and pretty pictures; it’s a legitimate business asset.

But now you’re probably asking, “How much is my blog worth assuming it makes money every month” Well, stick around, ’cause that’s exactly what we’re gonna dive into!

What’s My Blog Worth?

Okay, let’s get down to the nitty-gritty – just how much is your blog worth?

There’s a kind of unwritten rule in the blog-selling biz: your blog’s worth is usually around 20 times what you’re pulling in each month.

That’s based on your earnings over the past year or so.

But why 20 times?

Buying a blog is a bit like placing a bet on the future. The buyer is throwing down their money now, hoping that it’ll pay off down the line.

Let’s break it down with an example.

Imagine your blog is making a cool $1,000 a month. If you do the math, that’d put your blog’s price tag at around $20,000.

That’s right – a prospective buyer would be willing to pay for nearly two years’ worth of earnings upfront because they’re betting they’ll make that money back, and then some, over time.

But hey, remember, this is a ballpark figure. It’s a starting point, a rule of thumb. Your blog might be worth more or less depending on a whole bunch of other factors.

There are cases where a blog owner has sold their site for up to 50 times the monthly revenue.

But that’s very optimistic and usually only means your site is earning far below its maximum potential.

How to Sell a Blog?

Selling a blog isn’t as simple as sticking a ‘For Sale’ sign on your homepage and waiting for the offers to roll in.

My website with a for sale sign on it

There are platforms out there that make the selling process easier – they’re like real estate agents, but for blogs.

These ‘blog flipping’ sites can help you find a buyer and take care of all the paperwork. One such site is called Flippa.

Flippa blog selling website

But just like selling a house, you’ve got to make sure your blog is in tip-top shape before you list it.

And that’s where the timing comes in.

You see, selling a brand-new blog doesn’t usually work out too well.

I mean, would you buy a brand-new restaurant that hasn’t had a single customer yet?

Probably not.

Because you’ve got no way of knowing if that place is going to be a hit or a flop. It’s the same with blogs.

Before you even think about selling, you need to let your blog “marinate” in the search results for a while and let it build up some credibility.

Make sure to read my post about how to write blog posts that rank.

For example, here’s a 16-month-old site of mine. As you can see, the site is still growing.

Slow growth trend of my blog

If I were to sell this site right now, I would have to settle for a ~3-5x smaller price than the site is actually worth. On average, the site has gotten about 100 clicks per day for the past year. But right now it gets 250-350 clicks a day.

Anyways, let it show that your blog is not just a flash in the pan, but something that’s here to stay.

Buyers want to see that your blog has some authority and that it’s established. They want to see that it’s been around the block a few times and is still going strong.

Selling a blog isn’t just about making a quick buck – it’s about proving that your blog is worth someone else’s buck.

Zero Earnings = Zero Worth

Alright, let’s get real here.

If you’re dreaming of creating a shiny new blog, sitting back, and watching the cash roll in – I hate to be the one to burst your bubble. But here’s the hard truth: a blog with no visitors or earnings is worth zip, zilch, nada.

Sure, it’s easy to get carried away by the idea of making a quick buck with a fancy-looking blog.

You might think, “Hey, I’ll design this cool blog, launch it, and boom – I’ll have a sweet little side income!”

But let’s face it: that’s not how it works.

Nobody’s going to fork over their hard-earned cash for a blog that doesn’t make any money.

So, what’s a blogger to do?

It all boils down to one thing: treat your blog like a real business.

Photo by micheile henderson on Unsplash

Don’t just pump out post after post – spend time creating quality content that provides real value to your readers. Because when you offer something of value, people will come, and they’ll stick around.

But listen, don’t expect instant success.

Blogging is a marathon, not a sprint. It can take up to a year – yeah, you heard me right, a whole year – before you see a single penny from your blog. And once you do start earning, it might take another year before those earnings start to stabilize.

And even then, you’re not done.

Because now you’ve got to figure out how much your blog is really worth, and at what price point it makes sense to sell it. That could easily take another year.

So we’re talking about three years of hard work before you’re ready to sell.

I know, it sounds daunting. But remember, good things take time. So keep your eye on the prize, put in the work, and one day, you’ll see that all that effort was worth it.

And remember, we’re not doing exact science here. You could sell a blog much earlier than 3 years in. But this would probably also mean you sell it at a very low price.

How to Improve Pricing of a Blog

#1 First up, Your Brand

Your blog’s brand is like its personality. It’s what makes your blog unique, and what sets it apart from the crowd.

The stronger and more distinctive your brand, the better it looks in the eyes of buyers.

#2 Authority

This is all about building trust with your readers and the wider web. A blog with high authority stands strong in Google search results.

This attracts buyers as there are lower risks involved.

A low-authority site might get slammed by a Google algorithm update much easier than a venerable authority site.

#3 Monetization

Monetization is the key when it comes to pricing a blog.

This is how your blog makes money, whether it’s through advertising, affiliate marketing, sponsored posts, or selling products or services.

The more diverse your monetization strategies, the more valuable your blog is.

#4 Visitors

Visitor numbers are a big deal, too. A blog with a ton of traffic is obviously worth more than one that’s a virtual ghost town.

But it’s not just about the number of visitors you have – it’s about the trend, too.

Upwards trending graph

Is your blog’s traffic growing? Or is it slowing down? Or maybe it’s all over the place? Buyers want to see steady, consistent growth, not wild swings up and down.

In a nutshell, boosting your blog’s worth is all about making it a stronger, more reliable, and more profitable business.

How to Start a Successful Blog This Year?

By the way, if you’re keen on learning more about how to kickstart a profitable blog this year, I’ve got just the thing for you.

I’m hosting a free Blogging Masterclass 🎓 where I dive deeper into the strategies and secrets of successful blogging.

Blogging masterclass for success

In this masterclass, you’ll learn step-by-step how to create, grow, and monetize a blog that people love.

We’ll cover everything from choosing the right niche and crafting engaging content to developing solid monetization strategies and building a loyal audience.

So, if you’re ready to turn your blogging dreams into reality, don’t miss this chance! 🚀

Wrapping Up: Your Blog’s Worth and You 🎉

Alright, folks, we’ve been on quite a journey.

Remember, a blog is worth what someone is willing to pay for it, and in most cases, that boils down to cold, hard cash – the moolah your blog is earning every month.

If your blog’s not making any dough 🍞, well, it’s gonna be tough to slap a price tag on it.

And here’s something to think about: your blog isn’t just a side hustle or a fun project – it’s a business 🏢. And like any business, it needs time to grow and prove itself.

So, don’t rush into selling. Take your time, let your blog marinate in the search results, build its authority, and prove its worth.

And while you’re at it, work on making your blog more valuable 💎. Cultivate your brand, diversify your monetization strategies, boost your visitor numbers, and above all, make your blog a more stable and less risky investment.

At the end of the day, remember, blogging isn’t a get-rich-quick scheme 💸.

It takes time, effort, and a lot of patience. But with the right approach, you can turn your blog into a valuable asset, one that’s worth its weight in gold 🏆.

So keep grinding, keep growing, and who knows? One day, you might just find yourself sitting on a blogging goldmine 💛.